Running your own website Course
Getting Found: Search Basics for Your Own Site
Titles, descriptions, headings, page structure, images, local listings and the search console, applied to your own pages without tricks or promises of rankings.
“Our site exists, but nobody seems to find it unless they type our name.”
the problem this course starts from
What is inside
29 lessons · about 10 min each · 4 h 50 min
- 01 How search engines read a page
- 02 Titles, descriptions and headings
- 03 Content people actually search for
- 04 Images, speed and mobile
- 05 Local listings and the search console
// outcomes
You will be able to…
- Write page titles, descriptions and headings that match what people search for
- Fix common technical problems: missing titles, duplicate pages, slow images
- Read the search console reports for your own site
What’s included
- A small business site reviewed page by page on screen
- Titles and descriptions rewritten in front of you
- Search console set-up and first reports explained
- End-of-unit tasks with worked examples
- 18 months of streaming access
who.txt
Who it suits
Small business owners and staff looking after a site that already exists.
Suggested pace: 2 h a week · about 3 weeks
Pairs well with
Three questions about this course
How much time does it take each week?
There are 29 lessons, 4 h 50 min of video in total. At the suggested 2 hours a week that is about 3 weeks, but you set the pace: the planner works it out for other weekly hours.
How long can I watch it?
For 18 months from the day your access starts. Access details are emailed within one working day of payment, and you can rewatch any lesson as often as you like during that time.
Can I download the videos or ask a tutor?
No. The lessons are recorded and streamed online only, and there is no tutor, mentoring or marking of your code. The exercises listed under what’s included show the finished result on screen, so you can check your own work. Read before you start for what you need.